The first rumored collaboration since the merger of Ithaca Records and Big Hit Entertainment into Hybe Labels has come to light. Ithaca Records, run by Scooter Braun, managed artists such as Justin Beiber, Ariana Grande, Demi Lovato, and J Balvin. Big Hit Entertainment, run by “Hitman” Bang, managed artists such as BTS and Tomorrow X Together (TXT). This rumor states that Grammy-nominated K-pop supergroup BTS is collaborating with Grammy-winning pop star Justin Beiber. This colossal collaboration is sure to shatter records. Sources state the following:
“They are taking their time on it and going to make sure it is released right”
“The track “could be part of a deluxe release of Beiber’s recently released album, Justice, to keep the album on the charts.”
This collaboration follows the recent success of both artists. BTS announced a comeback for May after the smash hit that was Dynamite, even awarding the group a Grammy nomination. BTS hit number one in several countries with Dynamite, their first English track. Justin Beiber’s recent tracks such as Peaches, Anyone, and Hold On are everywhere on Top40 radio. Justin Beiber even made a collaborative video with the Canadian hockey team Toronto Maple Leafs.
What do you expect from this possible collaboration?